project aim:
I was approached by Honeypot Furniture, an online furniture retail business based in the U.K to help re-build their brand strategy and visual identity from the ground up in order to cement their position within their market and create a strong sense of brand recognition and connection with their target audience. The brand aspires to take on a more premium feel while still maintaining accessible price points and aims to become a household name in the world of furnishings.
response:
In order to create a memorable identity and new visual presence for the brand, it was crucial to disect and rethink the entire strategy behind why Honeypot Furniture was created, what makes it stand out , and why it was needed in the market. Through several meetings and discussions, I was able to create a solid strategy for the brand that truly speaks to its current mission and what it hopes to achieve as it grows, and by consulting those base ideals, I was able to apply this to a much more intentional, refined, and consistent visual identity, that speaks much truer to who Honeypot Furniture really is as a brand and what it is trying to communicate.
AREAS OF WORK:
- Brand Strategy
- Visual Identity Design
- Content Creation
- Art direction
client:
PREVIOUS branding
new brand strategy & visual identity
